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The seasonal demands and changes of the agricultural industry provide a natural flow of editorial content without the need to create special or focus editions. Each is timed to arrive as the season begins (Spring in March; Summer in June, etc.), and at major association meetings.

One experienced magazine editor commented that she had “never seen a small industry magazine garner such a unique and talented group of professionals, consultants and industry leaders to regularly share comments and information with readers.” These writers bring readers the information they need to better do their jobs. We call it ‘Helping Managers Manage’.